In India, Apple is providing configured-to-order (CTO) and build-to-order (BTO) to its MacBook and Mac PC customers. That is, when ordering a Mac machine, customers will now be able to change its RAM, ROM and graphical power according to their budget and requirement. The company is offering this feature across its entire Mac portfolio, including Mac computers and laptops including the MacBook Air, Mac Mini, iMac, which are currently being sold in the Indian market.
Configure-to-order or build-to-order has been present in Western markets like the US for quite some time, especially when Apple started making computers and laptops so high-end, it seemed like a borderline for average buyers Was. However, the configuration option is added on the Apple India site. Currently, this feature is not available on all Apple Authorized Distributors.
Delivery may have to wait for a month
With the facility of configure-to-order, buyers in India can now ask for specific upgrades. Apple will deliver custom Mac laptops and computers to buyers in about a month, depending on the availability of components. So far, the company’s focus has been on the iPhone, but it seems that Apple is ready to expand its scope by adding a Mac machine to that list.
is preparing to launch its first online store in India this year, the company will open the first physical retail store in India in 2021. The move will help bring Apple’s hallmark service such as Apple Care to India.
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